Marketing Manager

About the role

We are looking for an experienced Marketing Manager to lead the strategic management of our marketing. As a senior manager, you will be responsible for managing and developing the marketing team, ensuring effective implementation of a clear marketing strategy at store level and act as the key link between the company and external marketing agencies.

This is an exciting senior management opportunity for a commercially minded and creative manager to establish and shape the marketing strategy within our business.

Responsibilities:

• Development and delivery of the corporate brand according to our brand summary and company ethos
• Evaluating and developing the overall marketing concept with senior management
• Creation of a strategic marketing plan with senior management
• Responsible for the effective implementation of our brand standards at operational level
• Responsible for identifying opportunities to build brand awareness
• Planning, directing, and managing all marketing activities at store level
• Set the marketing budget in conjunction with senior management
• Manage the relationship with marketing agencies for the company, ensuring projects meet business objectives and are delivered on time, in budget and achieve measurable results
• Managing and developing the marketing team
• Development of our garden centre app in conjunction with senior management
• Development and maintenance of our company website and e-commerce platform
• Developing promotions, campaigns and events with operational managers
• Overseeing social media marketing strategy and content marketing
• Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, and consumer trends
• Ensuring best practices are followed and monitor marketing plans across the business

Skills and Experience Required

• Previous experience in a Marketing Manager or Senior Marketing role
• 3 – 5 years’ experience working in the marketing industry
• Proven strategic planning and decision-making skills
• Excellent communication and stakeholder management skills
• Commercial awareness and results-driven mindset

Role Type

Permanent, part time 2-3 days a week

Benefits

• Competitive salary, dependent on experience
• Paid holiday
• Training and development
• Employee discount
• On-site parking
• Company pension

Location

Knights Nags Hall, Godstone, RH9 8DB.